Run Your First Market Test
I'll help you design and run a market test to validate your business idea with real customers.
What if marketing didn't have to be such a struggle?
You’ve built an incredible product. The tech stack is solid, the code is clean, and the features work. But there's one thing standing between your software and revenue: finding customers.
If this describes you, you should check out Hype School.
We offer talks, a supportive community and affordable done-with-you coaching that helps you learn to reach actual customers through validation and marketing campaigns.
Get started by attending one of our FREE upcoming online events
More events are on the way — check back soon for dates.
Oct 3, 2026 · 1:00 AM
Write an Offer That Sells
Google Meet
Before you build a product, you need an Offer—the words that make people want it. In this hands-on workshop, you'll write yours.
Save your spot❤️ From Past Clients
I had the pleasure of working with Walt on my marketing strategy.
He is incredibly knowledgeable, professional, and has a keen eye for identifying growth opportunities.
Walt doesn't just give advice, he provides actionable steps that truly move the needle. Highly recommended for anyone looking to scale their business!
Guillaume
311mph.com
I am truly grateful for Walt's support in building my first product for my brand.
Prior to working with Walt, I had been stuck for six months. I had been building a personal brand, but struggled to turn my ideas into a product that my social media audience would be interested in.
Together with Walt I clarified the value I wanted to offer my audience, was able to get unstuck and ship.
After six months of feeling stuck, this is a breakthrough. I feel like my personal brand is beginning to take shape.
Jack
foccacia_ai
I learned more about positioning and marketing in a couple hours with Walt than I did in all my college marketing courses.
In a single session, he walked me through how to identify the real pain points, the dream outcome, and the benefits of my product and helped me restructure my strategy.
Easily one of the most valuable conversations I've had as a founder.
Pedro
Jumboree
Hi, I'm Walt 👋
I'm an engineer by training. I spent years in Silicon Valley startups, including a stint as founding engineer and head of data science at Hired.com. I could build anything. But what I always wanted was to build and sell my own products.
After Hired I decided to strike out on my own. My first several projects went nowhere. I could build sophisticated software but I couldn't get it in front of people. I tried writing articles, building apps for the app store. Nothing worked. Marketing was a mystery to me. In fact, I looked down on it.
It took me a while but I finally started to get it. Clear messaging and deep empathy for real problems are the foundation of a great product. I started having conversations with customers, helping people and slowly realized that marketing is learnable and is a lot of fun. I hope I can help you make the transition too.
You could spend years piecing this together yourself, or you could have someone who's already made the mistakes show you exactly what to do right now. Ready? Let's talk.