Blog — Hype School

Blog

Marketing insights for founders.

How Smallpdf Gets Customers for its PDF Tool Suite

May 1, 2026

How Smallpdf Gets Customers for its PDF Tool Suite

Smallpdf gets customers with a combination of search ads, LinkedIn organic and ads and SEO. Read this blog post to see a step-by-step breakdown of their strategy and how you can apply what they're doing to your project.

 Case Study: Building a Go-To-Market Strategy for a Social Travel App from Scratch

April 26, 2026

Case Study: Building a Go-To-Market Strategy for a Social Travel App from Scratch

See how we helped a travel booking software founder stop chasing random clients and start building a repeatable Go-To-Market strategy. We break down the exact step-by-step process of deep-diving into competitors' funnels, ads, and messaging to find a clear path into the market.

 The Results From A Market Test On A 3000 Person Threads Audience

April 22, 2026

The Results From A Market Test On A 3000 Person Threads Audience

We launched a free AI guide to a 3,000-person Threads audience. 8 downloads in 3 days. Small numbers, but the learning was a excellent. Here's what those 8 downloads revealed about the audience, the product, and what to do next.

 Positioning Before You Have a Product: A Framework for Early-Stage Founders

March 27, 2026

Positioning Before You Have a Product: A Framework for Early-Stage Founders

Traditional positioning frameworks assume you've already built something. Here's a different starting point for founders who are beginning from zero.

 If You Want to Build Something People Actually Love, Start with Their Dream

March 24, 2026

If You Want to Build Something People Actually Love, Start with Their Dream

The best products don't come from market-gap analysis or feature lists. They come from founders who understand someone's world so deeply that they can see what's missing — and articulate a vision of something better.